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	<title>Consumer Goods &#8211; BrandonGriffin. Creative Direction</title>
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		<title>Tassimo</title>
		<link>https://www.brandongriffin.com/archives/378</link>
		
		<dc:creator><![CDATA[Brandon Griffin]]></dc:creator>
		<pubDate>Mon, 18 Apr 2011 10:00:45 +0000</pubDate>
				<category><![CDATA[Selects]]></category>
		<category><![CDATA[Consumer Goods]]></category>
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					<description><![CDATA[<p><span style="color: #666666;"><strong>CLIENT:</strong> <em>OgilvyOne<br />
</em><strong>PROJECT:</strong> <em>Tassimo Selector Campaign<br />
</em><strong>GOAL:</strong> <em>To encourage consumers to explore the variety of Tassimo hot drink options within the expandable banner. User selects a drink, hits the Tassimo button and voilà, the Tassimo product you selected is served </em></span>&#8230;</p>]]></description>
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<a href='https://www.brandongriffin.com/archives/378/tassimo-570x235-150dpi'><img fetchpriority="high" decoding="async" width="570" height="235" src="https://www.brandongriffin.com/wp-content/uploads/tassimo-570x235-150dpi.gif" class="attachment-full size-full" alt="" /></a>

<p><span style="color: #666666;"><strong>CLIENT:</strong> <em>OgilvyOne<br />
</em><strong>PROJECT:</strong> <em>Tassimo Selector Campaign<br />
</em><strong>GOAL:</strong> <em>To encourage consumers to explore the variety of Tassimo hot drink options within the expandable banner. User selects a drink, hits the Tassimo button and voilà, the Tassimo product you selected is served with a side of frothy copy. Creative encourages repeated turns so user becomes familiar with the full range of Tassimo drinks (GIF shown).</em></span></p>
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